Yep, we used to think that all cards would look the same, some of these cards we have yet to see may be like:
0x60-0x7F Card Title
0x80-0xA9 Padding - No more Card Descriptions - Depends on Card Title Length
The cards have 01 FF 01 after the text for the exclamations, and then FF FF, so there's no extra data. Changing the "padding" to all exclamations is a super long card title with no difference in the card description.
Unless there is some character that acts as a line break to insert text into the card description, no movie names.