I can confirm that the Pokémon Magmar and Electabuzz events started today in Portugal in FNAC of Gaiashopping, in Coimbrões, Vila Nova de Gaia, Porto, in Portugal. Here are the pics I could take. If you want, I can take a picture of Magmar. I didn't record a video because my cellphone didn't last its battery any longer.
The pictures quality aren't the best.
http://i.imgur.com/hw7nQnL.jpg - This is when I got the Electabuzz after inserting the serial code. The serial code is single use. It applies to Magmar and Electabuzz.
http://i.imgur.com/zUKfzz3.jpg - The description of Magmar is the same as Electabuzz's when saying "It's Magmar!" Instead of Electabuzz. This is the pic of Electabuzz.
http://imgur.com/hw7nQnL,zUKfzz3,3xjKOzr#2 - Don't even try to copy and use my serial code. It is already used. Take a look as a proof that FNAC did the event today, 13-04-2014.
If you want translation, let me know.
Edit the images if you want to do it, but if you have better quality images, you can edit. Don't forget that I am contributing as Event contributor for the first time.