Removing/Adding the 'NEW' icon from BW2 menu screen entries

[3rd Gen Expert]

Very strange request. I want to manipulate the NEW icon on start screen entries like 'UNOVA LINK, BATTLE COMPETITION, GAME SYNC SETTINGS'. Specifically, I want to add the NEW icon back to Unova Link.

I would think this would be a simple hex edit, but unfortunately these entries are all tied to the defunct Nintendo Wi-Fi Connection feature and you must connect to it remove the NEW icon. Ergo, I can't experiment to see where the flags are in memory.

Can anyone tell me where to look? Thanks!