This event was distributed to players as a Local Wireless Gift at Pokemon Centers across Japan, to celebrate the coming of Spring. This distribution, is one part of the many ピカピカ春祭り Pika Pika Matsuri (lit. Sparkling Spring Festival, anglicized as Pikachu's Easter in promotion artwork) events held this year (2017). The distribution text describes an emergency capture of Bewear at a Pokemon Center, and a talented trainer will be able to take care of this dangerous Pokemon!